Digital marketing strategy for business growth

digital marketing

Social Media Marketing

Social Media Marketing is one of the best ways to get exposure and customers for your startup. It is one of the best low-cost marketing techniques to use for your business.

Social Media Marketing has the power to turn your startup into a profitable brand but you must know how to use it for your business.

There are many social media platforms but you need to choose the right platforms for your startup marketing. Here are some popular platforms to use:

  • Facebook – Facebook is the most popular social media platform with more than 2 billion users. You can use Facebook for almost any niche or promote any type of product. It is the cheapest social media platform to promote your business.
  • Twitter – Twitter can also help you grow your startup. It is the best platform for B2B businesses but can also work for B2C businesses. However, it is more expensive than Facebook. But it allows you to run different types of ads for various objectives.
  • LinkedIn: LinkedIn is a platform for professionals. That’s why it is best for b2b businesses. If you have launched a b2b startup business then you should try LinkedIn.

Best Practices to Get Success with Social Media Marketing


  • Complete your social profiles and pages with complete info, logos, and images.
  • Publish useful content regularly and engage your audience with polls, Q&A, etc.
  • Join your niche related groups to reach more people organically.
  • Choose the right audience to target
  • Be responsive and reply to every message and comment.
  • Use pixels to retarget interested people and convert them into your customers.

Every business is unique and different, even if they are creating the same products. That’s why there is no guarantee that you will get the same success as another company is getting on a social media channel.

  • Social Media Connect with, engage and maintain relationships with influencers active in the Target Group

Note: You should give a try to some platforms to see which works best for you, before choosing anyone. To get a better idea about a platform, you can read their case studies and stats which they have published on their sites.

Email Marketing

Email Marketing is one of the most important and cost-effective techniques to grow start-ups. According to a study, email marketing delivers the highest ROI (Return-On-Investment) which is approximately 40x.

Many startups are not focusing on email marketing. But email marketing is one of the few marketing techniques which you can start before the launch of your actual product or company.

Here are some email marketing ideas 

  • If you have not launched your startup (or product) yet then you can use coming soon or launching soon template on your site and collect emails of interested users to notify them when you launch.
  • Offer beta testing for your products or tools and build your email list.
  • Offer a free trial, demo, reports, pdfs, or ebooks to build your email list.

Best Practices to Get Success with Email Marketing

  • Use catchy, attractive and engaging email titles to increase your email open rate.
  • Write your email in simple language and keep it short.
  • Break content into small paragraphs and use subheadings and bullets to make it readable.
  • Explain the benefits of what you’re offering. And tell them how it can help them. Don’t try to sell them directly.
  • Create funnels to get more conversions.
  • Keep your email subscribers engaged by sharing useful content with them on mail. But don’t send too many emails. 2-3 emails are enough in a week.

Search Engine Marketing

SEM (Search Engine Marketing) is one of the best digital marketing strategies to get instant results for your startup. You can advertise on search engines for your startup and can get more exposure and sales.

Here is how you can show your ads on search engines like Google:

Major benefits of using Search Engine Marketing:

  • You can get instant results.
  • You can easily reach your target audience.
  • High ROI; if someone clicks on your ad only then you will have to pay.
  • You can start with a small budget can stop anytime.
  • You will have complete data and insights to improve your SEM campaigns and other marketing strategies.

Best Practices To Get Success With SEM

  • Create a high-quality landing page with clear call-to-actions
  • Choose the right keywords to target
  • Set a bid cap and budget limit to avoid overcharging.
  • Use Google Pixel for retargeting

SEM campaigns can exhaust your budget rapidly. To run successful SEM campaigns; you need some expertise & experience to get maximum results out of it for your startup.

Search Engine Optimization

SEO (Search Engine Optimization) is one of the most cost-effective channels that deliver higher ROI than other marketing methods.

Should focus on SEO. It is the process of getting organic traffic from search engines without any added cost. So with SEO, you can continually acquire new customers for your startup, without any cost. You can start a blog, optimize your services pages, homepage, and landing pages to get organic traffic from search engines.

Benefits Of Using SEO For Your Startup

  • Cost-effective but higher ROI
  • Long-lasting results
  • Increase your reach organically
  • Get trust and authority automatically
  • Become a reputable brand

Influencer Marketing

Influencer Marketing is one of the trendiest marketing techniques these days. It is a highly effective and inexpensive technique to grow your business.

Benefits of using Influencer Marketing:

  • You can get huge exposure for your business.
  • Helps you gain trust and customers for your startup
  • Low-cost marketing strategy
  • Easy to use

You can hire popular influencers or some micro-influencers (less-popular) to promote your brand.

Content Marketing

Content Marketing is a highly effective strategy to grow your startup. According to a recent report by the Content Marketing Institute, 90% of organizations are actively using Content Marketing for their businesses.

Content marketing generates three times more leads than paid search, according to some researches. It a cheaper and effective strategy for your business.

It is also helpful for SMO and SEO. Content marketing gives long-lasting results but it can take some time to see results.

Many big brands like HubSpot, Buffer, Blue Apron, Mint, and Kissmetrics have skyrocketed their startup success with content marketing.

YouTube Marketing

YouTube is the second most popular search engine in the world. There are more than 265 million active users on YouTube in India. That’s why many brands are using YouTube to reach out to their target audience.

But startups are not considering YouTube as a part of their startup marketing. However, you can get amazing results in startup marketing.

Viral Marketing

If you want to generate massive traffic, sales, and create online buzz for your startup then nothing is better than viral marketing.

You can get overnight success with viral marketing if you can create content that can go viral.

You need to create content (articles, explainer videos, etc.) from a unique angle and should have a strong marketing plan to promote it.

Referral Marketing 

If you want to develop a huge customer base or fan-following then nothing can be as good as referral marketing.

In referral marketing, your customers become your sellers. They refer your products to other people. According to a study, 92% of people trust personal recommendations. That’s why referral marketing can grow your business on automation.

There are many strategies to encourage people to recommend you. But most of the times people recommend something to others if:

  1. They are happy, satisfied, and enjoying it.
  2. They can get something free.

Facebook is a great example of this. Facebook encourages its users to “Invite Friends” to join Facebook. As a result, today they have more than two billion active users on Facebook.

Dropbox is a good example of this too. In the early days, Dropbox had used paid ads to get new customers but did not get any success. They were paying more than what they bargained for.

Then Dropbox focused on referral marketing to grow their customer base. How?

They encouraged their users to refer their friends and get free 16 GB space.

Amazon, PayPal, and many other brands are using the same strategy to acquire new customers. You can also do the same for your startup.

Published On Top-Tier Publications

Last but not least, if you want massive exposure and traffic then you should try to get featured on a popular publication. Any popular publication like Forbes, HuffPost, India Times, The Hindu, etc. can generate massive exposure and traffic for your startup.

I was done This (A Project Management Software; have used this strategy to grow their business. They got huge traffic and many new customers when they featured on Life Hacker. These new customers helped the business to grow even further.

You can also use the same strategy (but not the same publication☺) to grow your startup. You need to build connections with journalists and editors of these publications. But don’t be overly promotional.

The other option is to get help from a marketing to use this strategy.

  • Create a Medium blog for announcements
  • Submit guest posts for news sites
  • Start posting regularly on Reddit
  • Use social influencers to gain a bigger following
  • Hire a PR team for tactical marketing
  • Give out gifts, get creative
  • Answers questions on Quora as an expert


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